Homophobia hurts!

Yesterday, I was smacked in the face by a very refreshing poster campaign... 'Homophobia Hurts'. On this poster (on the door at the Spar, near campus) was a guy with quite nasty facial injuries, and underneath his bleeding and messed up face was a very interesting power of three: 'It's brutal, it's bigoted, it's belittling'.
I am quite the lover of controversial campaigns to raise awareness of issues, and this one certainly got me focussed. I simply stood there for about a minute in shock - and complete glee, I was refreshed and mesmorised by it.
Am i going over the top in my description of how this campaign made me feel?
I know people say that 'we're all prejudice' (blah blah blahhh), but, I think this is wrong. I think we all like to categorise people in to groups, but, there's a difference between grouping people (which I still feel is extremely wrong) and the severe prejudice which is highlighted in these posters.
Because let's face it, whether we believe it or not, gay/lesbian/bisexual people are prone to verbal abuse that is more disgusting than the occasional 'Faggot' jibe. And, in some cases they get physical abuse hurled at them too - a glass in the face? A few punches thrown at them for holding hands with their partner maybe?
At the end of the day, everyone has a right to choose who they want to be with, what they want to do in their lives, who they want to share their lives with, so why is it even a problem if people choose to be with people of the same sex as them? It is not a easy thing for people to 'come out' and say that they are gay anyway, so verbal and physical abuse isn't going to make it easier.
In conclusion, this campaign is a rampant step forward for the gay community of Lincoln and I wish them every success.